Nectar partnered with Coinbase to launch an integrated activation campaign centered on trust and security. This wide reaching, multifaceted initiative spanned national and local markets and was anchored in a bespoke consumer survey, paid content, editorial videos, broadcast interviews and social amplification. By targeting a vast consumer audience with various levels of crypto awareness, we engaged an astonishing number of consumers and furthered the company’s commitment to educate the mainstream on how best to protect themselves and their digital assets online.
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