Case Study
Soul Machines
Working alongside the company’s founders, Nectar introduced Digital People to the world. Smart, culturally relevant storytelling designed to infiltrate pop culture, took the company from a wildly ambitious startup to a recognized dynamic force in autonomous automation. Earned media efforts were bolstered by social media amplification and a thoughtfully executed paid media campaign across select major media partners, that resulted in:
Impact
107.5M
UVM across select top-tier media outlets
8M
media impressions
71K+
page views
Mainstage Presence
at Cannes Lions International Festival of Creativity multiple years running
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