Case Study

Soul Machines

Working alongside the company’s founders, Nectar introduced Digital People to the world. Smart, culturally relevant storytelling designed to infiltrate pop culture, took the company from a wildly ambitious startup to a recognized dynamic force in autonomous automation. Earned media efforts were bolstered by social media amplification and a thoughtfully executed paid media campaign across select major media partners, that resulted in:



UVM across select top-tier media outlets


media impressions


page views

Mainstage Presence

at Cannes Lions International Festival of Creativity multiple years running

Read about it

Bloomberg Businessweek

Mark Sagar Made a Baby in His Lab. Now It Plays the Piano

Fast Company

This Chatbot Is Trying Hard To Look And Feel Like Us

MIT Technology Review

Customer Service Chatbots Are About to Become Frighteningly Realistic


If You’re Waiting for the Metaverse Revolution, You Already Missed It

The Verge

This Company is Making Digital Humans to Serve the Metaverse

The Wall Street Journal

Digital Assistants Start to Get More Human

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